THIEN LE
DESIGN
PLAY
INFO








Nature Up Close is a hybrid musuem exhibition to expose visitors to the problem of anthropogeenic bird decline and its effects on climate change.


Duration


4 weeks

Team


Solo

Tools


SketchUp
Illustrator
Photoshop



Problem


Bird populations have plummeted from their natural habitats in the past five decades because of human activity. This staggering loss suggests that the very fabric of North America’s ecosystem is unraveling and could significantly affect our world’s food webs and ecosystems. Birds maintain the delicate balance between plant and herbivore, predator and prey, and are integral parts of food chains and food webs, but when humans unintentionally intervene on their existence, we risk their, and our way of life.


Solution


Through the experience of learning about an issue, reflecting on their own personal lives, and making positive decisions on how to alleviate this issue, visitors are given the opportunity to learn about an emergent and important issue very quickly and are given the autonomy to enact what they have experienced into their life.



Learn

As visitors walk through a hallway of birdhouses, each will display data visualizations, sounds, and videos, allowing visitors to learn about the decline of bird populations in the United States.



Reflect

After learning about bird decline, visitors will then be able to reflect about how their actions contribute to the issue by walking through a wall and being asked questions to prompt reflection.



Act

To promote change after leaving the exhibit, the last interaction is a wall in which users are presented with choices on how to help bird populations to slow down climate change and they can read about how their small action can have a large impact on the issue.






Experience Design


These cards are designed to evoke conversation between people and provide information about areas of Houston. The idea is to aid conversations about each person’s experience living in the city in regards to topics such as movement, cultural experiences, or development. In addition, there is a QR code in which users can
scan on the mobile app to learn about how to create a more equitable future.










Process

01: Design Concept


My main goal was to create an experience that can assist with bird conservation and teach visitors about human interference with bird populations and how those actions could possibly be reduced. Some questions I asked myself were...
- How can I use technology to enhance learning and make it more visual and visceral?
- How can I create a change in human behavior or mindset with my experience? What am I aiming to shift?
- How can I present this information in an interesting way?
- What can users do after this experience? What do I want them to leave with?


02: User Experience


Throughout the process of designing interactions, I tried to understand the movement of visitor and what walls and layout would create the most intuitive experience.


03: Physical Model


To aid in my design process, I created a physical model to understand scale anad the system of interactions that could take place in the environment.









Project Takeaways

Physical prototyping was crucial to the development of the
user experience.


Creating a physical model was essential to visualizing how big the space is. I needed to use walls to break up the space, and having a model allowed me to understand how to create interactions that were appropriate for the space.



Visual design in a physical space is hard.


I found it key to create my own data visualization graphics for this project in order to produce a cohesive experience for the visitor. Though this project, I learned the importance of identity and visual continuity in spatial experiences.


Spatial storytelling is very different from digital experience design.


While working on this project, the concept of telling a story through physical space helped to design my interactions within the environment. I needed to consider what interactions should occur in what order so as to design a cohesive and persuasive experience.





© THIEN LE